Biography


Ted Saad is a three-time New York Emmy winner and brings to every project a broad range of experience.  Ted has executive produced and directed award winning, multi-camera reality programs, prime-time series, and documentaries.  Recently, Ted worked with Discovery Planet Green and Gaiam where he developed several DVD projects.  He completed a seventh season as director for the  8th season of Showtime series *Penn and Teller BS.   

Ted was VP Programming, Production and development for the launch of LIME.  (www.LIME.com) There he was part of the team that built first green living multiplatform lifestyle brand.  He was instrumental in strategic planning, talent development, and acquisitions.  There, he created and developed 5 successful series: Everyday Yoga with Rodney Yee; Life Moments with Deepak Chopra; Simply Green with Danny Seo; Pure and Simple Cooking with Michele Nischan; and A Natural, Healthy Pregnancy with Dr. Andrea Pennington)  His work helped tripple traffic to the site, which was ranked one of 50 leading sites by comScore.  He also helped execute a premier premium vertical Ad Network by developing integrated content aggregating a green/wellness audience of more than two million uniques in three months.  Ted has worked on other programs as a director including:  Martha Stewart Living, B. Smith with Style, Gastineau Girls, ** Unsolved Mysteries, Homes Across America, Guinness World Records Primetime, Real Sex, America’s Most Wanted, and America Under Cover to name a few.  Ted has also created pilots for many networks including NBC, Bravo, AMC, TNT, TBS, A&E, and Sundance Channel.             

With his production company Saadandmoss, he was Executive Producer of  Gotham TV a 44-hour reality series, which was awarded 3 NY Emmys including Best Cultural Documentary Programming as well as Best Entertainment Programming.In addition to his talents as a director/executive producer and writer, Ted has a great deal of experience with integrated ad-sales, marketing, branding, and creative services.  He worked on the launch of MTV Latino where he created branding and identity packages; also creating the VJ profiles.  As part of the launch team of Sundance Channel, he created image campaigns and original content.  For Hearst Entertainment, he created trailers and sales materials and created marketing videos, promos and sales presentations for Showtime, Telerep, The Joan Rivers Show and Donahue to name a few.     


 *  DGA Nomination:  Outstanding Direction in a reality series 2006 Penn & Teller: Bullshit, Showtime      
**  Emmy Nomination for Best Reality Series 1998 Unsolved Mysteries: NBC